Bad Typography Kills UX

Typography is a key part of every design – yet it’s often an afterthought, until something goes seriously wrong. What do IKEA’s off-putting Verdanagate, the wrong movie winning an Oscar, and Apple’s Liquid Glass disaster all have in common? They show that typography isn’t just about aesthetics – it’s a critical part of user experience.

In this fun, fast-paced session, you’ll sharpen your eye for type and walk away with practical tips to make your digital product clearer, more effective, and far better for your users. Learn how to transform typography from a silent killer into one of your most powerful tools for crafting standout user experiences.