From Specs to Sensations: How Emotion Drives Conversion

What drives your customers to buy, logic or emotion? This case study presentation challenges the assumption that purchase decisions are rational. Through a series of experiments under one overarching theme, we show how communicating feelings and sensations dramatically outperformed communicating rational concerns such as features—or in some cases, even price discounts—in driving conversions.

You'll see the real data and the exact processes we followed that led to one of the biggest success stories of our experimentation program, and how this insight fundamentally changed the way we communicate with customers, shifting from "what a product does" to "how it makes people feel." A powerful perspective shift that can be explored and adopted across any product category or industry.

Join for a surprisingly entertaining case study that delivered seriously sexy results.