Ebi Atawodi

Ebi Atawodi is Director of Product at Google, working on YouTube Studio. She builds products meant to last for generations and to bring some magic into the everyday.

Before Google, she was Director of Product at Netflix, leading Payments in EMEA. At Uber she was Head of Product in Amsterdam, working on payments across all Uber apps. She joined Uber in 2014 as General Manager for Lagos, with a handful of cars on the road, and went on to lead all of West Africa.

Earlier, she was Head of Corporate Communications and Sponsorships at Etisalat, where she created the Etisalat Prize for Literature. Outside work she races Hobie Cats and is a PADI rescue diver.

Great products and great films have one thing in common: they start with a powerful story. In this talk, Ebi Atawodi explores how her experience as a Product Manager shaped her journey as a film director drawing surprising parallels between PRDs and scripts, loglines and go-to-market headlines, and cross-functional teams in tech and film. Whether you’re designing a feature or directing a scene, storytelling is at the heart of bringing a vision to life. Ebi shares her lifelong passion for storytelling in product through a cinematic lens.