- ๐ข Monday, 13:30 - 13:50
Camila Dutzig specializes in the kind of UX work most designers would prefer to avoid: selling products you can't advertise, can't let customers try before buying, and can't explicitly explain what they do.
As a Senior UX Designer at EQOM Group, a major player in the sex toy industry in Europe, these constraints helped her develop a different perspective on analyzing and solving problems. She works at the intersection of UX research, behavioral science, and experimentation, creating experiences for products that turn the emotional complexity of taboo topics into conversion strategies that actually work.
Originally from Brazil and based in Germany for 13 years, her work shows that understanding authentic human emotion is becoming a critical competitive advantage. She brings curiosity and humor to complex topics, turning constraints into opportunities for deeper understanding, uncovering insights that drive conversion.
From Specs to Sensations: How Emotion Drives Conversion
@ Monday 13:30 - 13:50
What drives your customers to buy, logic or emotion? This case study presentation challenges the assumption that purchase decisions are rational. Through a series of experiments under one overarching theme, we show how communicating feelings and sensations dramatically outperformed communicating rational concerns such as featuresโor in some cases, even price discountsโin driving conversions.
You'll see the real data and the exact processes we followed that led to one of the biggest success stories of our experimentation program, and how this insight fundamentally changed the way we communicate with customers, shifting from "what a product does" to "how it makes people feel." A powerful perspective shift that can be explored and adopted across any product category or industry.
Join for a surprisingly entertaining case study that delivered seriously sexy results.
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